31 lessons6 modules

From Tour Idea to Sold-Out Experience

Turn the tour in your notes into a memorable, bookable experience with a guest journey, operating checklist, booking plan, and repeatable corporate sales pitch.

HH

Heidi Hercules

Hi everyone, I’m Heidi. I’m a traveler, entrepreneur, and dreamer who loves exploring new places and meeting new people. But what I love most is helping others succeed. I created this course for new entrepreneurs—just like I once was—to help you build amazing experience tours and grow a business you’re proud of. I’m excited to share what I’ve learned and help you get started!

From Tour Idea to Sold-Out Experience

$49one-time · lifetime access

31 lessons across 6 modules
Lifetime access, learn at your pace
Direct messages with Heidi Hercules

Is this you?

For the beginner with a promising tour idea but no clear system for planning, pricing, or selling it — build a launch-ready tour experience you can confidently put in front of guests and corporate buyers.

What’s inside

6 modules, 31 lessons.

01Week 1: Turn the Tour in Your Notes Into a Real Experience5 lessons

Use the Traveler’s Mindset: Design for Someone’s First Visit7 min

Define the Unique Memory Guests Will Take Home7 min

Map the Experience From Arrival to Farewell9 min

Choose Venues That Can Deliver Your Promised Experience8 min

Assignment: Submit Your Tour Concept and Guest Journey6 min

02Week 2: Build the Guest Experience Around the Details5 lessons

Turn Name Tags, Beads, Drinks, and Venue Stories Into Memorable Touchpoints7 min

Coordinate Arrival Times and Expectations With Every Venue8 min

Build the Repeatable Checklist Heidi Created After Guests Were Unhappy9 min

Ask Tour Guides What Is Actually Working7 min

Assignment: Submit Your Guest Experience and Venue Checklist6 min

03Week 3: Prepare the Calm Behind the Scenes5 lessons

Plan for Mistakes Before the Tour Begins6 min

The Missing Shot Glasses: Fix a Breakdown Before Guests See It6 min

Create Backup Plans for Venues, Materials, and Timing7 min

Keep Large Groups Moving Without Searching for People or Supplies7 min

Assignment: Submit Your Tour Operations and Backup Plan8 min

04Week 4: Make the Tour Bookable and Easy to Buy5 lessons

Turn the Itinerary Into a Clear, Sellable Offer8 min

Put a Clear Price in Front of Buyers7 min

Choose Between Expedia, GetYourGuide, and TripAdvisor8 min

Map the Booking Setup From Tour Listing to Paid Ticket8 min

Assignment: Submit Your Offer, Price, and Booking Setup Plan6 min

05Week 5: Repackage the Tour for Corporate Team Building5 lessons

Tweak a Public Tour for Fun, Team Building, and Business Expectations8 min

Find the Event Coordinator Who Can Carry the Offer to the Higher-Ups7 min

Build a Target List From Conference and Convention Calendars8 min

Use Company Websites, LinkedIn, Phone Calls, and Networking to Find Contacts8 min

Assignment: Submit Your Corporate Offer and Conference Lead List6 min

06Week 6: Pitch, Follow Up, and Launch6 lessons

Write One Repeatable Corporate Pitch Template7 min

Lead With the Itinerary, Team-Building Benefit, and Price8 min

Contact Conference-Bound Companies Months Before They Arrive7 min

Use Repetition to Fill the Sales Funnel8 min

Launch With the Checklist, Booking Plan, and Sales Pitch Ready9 min

Final Assignment: Submit Your Launch-Ready Tour Experience6 min

Your guide

HH

Heidi Hercules

Hi everyone, I’m Heidi. I’m a traveler, entrepreneur, and dreamer who loves exploring new places and meeting new people. But what I love most is helping others succeed. I created this course for new entrepreneurs—just like I once was—to help you build amazing experience tours and grow a business you’re proud of. I’m excited to share what I’ve learned and help you get started!. Every lesson in this course is drawn from Heidi’s own story — told in their own words, and built to walk you through the same path.

From Tour Idea to Sold-Out Experience

6 modules, 31 lessons.

Heidi Hercules

Your first lesson is waiting.